Riccardo’s Studio Restaurant Matchbook – Palette Bar Artist Theme – Vintage Mid-Century

Though it doesn't list a city, similar restaurant-themed matchbooks from the 1950s–60s often came from:

• New York, Chicago, or Los Angeles dining scenes

• Artistic neighborhoods or themed eateries

• Bars appealing to bohemian/artistic clientele

The combination of “studio,” “palette bar,” and caricature branding was part of the creative restaurant marketing boom during the post-war era.

This vintage matchbook cover blends:

• Caricature illustration of “Riccardo” holding a paintbrush and palette

• Bright palette bar motif — mixing the fine arts with dining and cocktails

• Bold typography and kitschy, period-specific colors (navy, red, tan, peach)

• Mid-century novelty restaurant ephemera