The Ephemera Bureau
1908 Swastika Good Luck Postcard – Pre-Nazi Symbol – Embossed Sandford Card Co.
1908 Swastika Good Luck Postcard – Pre-Nazi Symbol – Embossed Sandford Card Co.
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This is a rare and historically significant antique embossed postcard dated 1908, published by Sandford Card Co., Dansville, N.Y. It features a gold swastika, a symbol that was widely used across many cultures as a good luck charm long before its appropriation by the Nazi regime. The card is accompanied by a poetic message highlighting its meaning as a symbol of protection, fortune, and goodwill.
Front Text:
"In ancient days Swastika possessed a magic charm...
...This very day and hour."
Back Details:
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Divided back with embossed swastika.
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Copyright marked 1908.
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Light handwritten message and signed “Merry Daily.”
This card is a powerful example of pre-WWII use of the swastika as a positive, apotropaic symbol. A great collector's item for those interested in:
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Symbolism history
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Early 20th-century postcards
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Americana ephemera
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Pre-Nazi cultural artifacts
Condition
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Good condition for age
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Embossed design intact
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Light foxing and edge wear consistent with age
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Handwritten message and minor ink fading
Preserving history, protecting our work. © 2025 The Ephemera Bureau
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